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sadly, i have seen this first-hand. when it comes to activism the solution to a problem is never to “make the website look better” unless the problem is the website looks crappy.
Digital activists hide behind gloried stories of viral campaigns and inflated figures of how many millions signed their petition in 24 hours. Masters of branding, their beautiful websites paint a dazzling self-portrait. But, it is largely a marketing deception. While these organisations are staffed by well-meaning individuals who sincerely believe they are doing good, a bit of self-criticism is sorely needed from their leaders.
The truth is that as the novelty of online activism wears off, millions of formerly socially engaged individuals who trusted digital organisations are coming away believing in the impotence of all forms of activism. Even leading Bay Area clicktivist organisations are finding it increasingly difficult to motivate their members to any action whatsoever. The insider truth is that the vast majority, between 80% to 90%, of so-called members rarely even open campaign emails. Clicktivists are to blame for alienating a generation of would-be activists with their ineffectual campaigns that resemble marketing.
Via Deirdra Harris Glover
